An Art Exhibition Produced by Noa Sato
+ART Inc. (head office: Shibuya-ku, Tokyo; Representative Director: Taku Nitta) is providing the overall directorial guidance for the planning, coordination, and production of "KAWAII CULT MUSEUM," an art exhibition by the brand "KAWAII CULT," launched to commemorate the 10th anniversary of the entertainment career of influencer and artist Noa Sato.
The exhibition will be held from Saturday, December 20 to Sunday, December 28, 2025, at JPS GALLERY TOKYO in Harajuku. It will present a KAWAII world along with collaborative artworks created together with artists and creators active both in Japan and abroad.
■ A New "Cult of Cute" Cultivates Art
"KAWAII CULT" is a movement that takes "cuteness" as its creed to cultivate and reconstruct Japanese culture. It is a project that elevates the word "CULT" into "CULTURE," weaving together tradition and the contemporary, poison and cuteness, chaos and order.
Noa Sato has won a following, especially among younger generations, through her honest, true-to-life way of sharing herself. After a career as a model and artist, she now also draws attention as a creative director. Here, she hacks a diverse range of elements—Japanese tradition, the contemporary, subculture, fashion—with "KAWAII," bringing them to life as an immersive art space.
Exhibition Content (Planned)
- ・Collaborators: More than 15 groups of artists, designers, and creators active in Japan and abroad
- ・Exhibition formats: Two-dimensional works, three-dimensional works, installations
- ・Venue staging: A photogenic spatial experience directed by Noa Sato
- ・And more: Limited-edition collaborative artworks, merchandise, and apparel will be on sale
A Comment from Noa Sato
It has been 10 years since I began my activities. Thank you for letting me do what I love.
"KAWAII CULT" is a movement to unravel the diversity and charm of Japanese culture through the lens of "Kawaii," and to carry it proudly out into the world. Together with everyone who shares this vision, let us go from "CULT" to "CULTURE"—
let us build "KAWAII CULT," a new art culture born in Japan!
Please do keep December open in your schedule!
Venue｜VENUE
Event Overview
"KAWAII CULT MUSEUM"
Dates: December 20–28, 2025
Venue: JPS GALLERY TOKYO (Harajuku)
Admission: Ticketed; details on purchasing will be announced separately
Organizer: Ketel Inc.
Co-organizer: JPS GALLERY
Planning & coordination: +ART Inc.
Production: Re Creation Inc.
Art direction: Shota Nakatsugawa
Website／https://kcm-2025.pls-art.com/
X／@kawaii_c_m
Details will be updated as they are confirmed, so please check our various social media channels and website.
Contact: Ketel Inc.
TEL: 03-6555-3061
MAIL: info@ketel.tokyo
Subject line: "Regarding KAWAII CULT MUSEUM"
About +ART Inc.
"If only art were a little closer at hand, the world would be a little richer"—it was this intuition that led us to found the company in 2020. Starting with zero experience in the art industry, we began by running a gallery at Shibuya Scramble Square and have since held exhibitions with more than 1,000 artists. We have developed art-centered projects with a wide range of companies, including JR East, Matsumotokiyoshi, KIRIN, and Horipro. We aim to break down the assumption that "art is only for a select few" and to transform it into an open culture that far more people can take part in.
Website / Social Media
Website: https://pls-art.com/
Instagram: https://www.instagram.com/plsart.inc/
Facebook: https://www.facebook.com/plsartcom
